All Collections

Metric Glossary

Explanation of all metrics and KPIs used in the reports

CLV to CAC RatioHow the CLV to CAC Ratio is defined and what it tells you

First Order RateHow the First Order Rate is defined and calculated

ClicksHow Clicks are defined

CustomerHow a Customer is defined and calculated

Cost per Mille (CPM)How the CPM is defined and calculated

Cost per Click (CPC)How the CPC is defined and calculated

(Bought) afterWhich customers are included in the "bought after" relationship metric

(Net) Units SoldHow the Units Sold are defined and calculated

SessionsHow Sessions are defined

(Bought) in the same OrderWhich customers are included in the "bought in the same order" relationship metric

Time to BreakevenHow the Time to Breakeven is defined and calculated

(Bought) directly afterWhich customers are included in the "bought directly after" relationship metric

PageviewsHow Pageviews are defined

(Bought) together in the first OrderWhich customers are included in the "bought together in the first order" relationship metric

Gross Average Order Value (Gross AOV)How the Gross AOV is defined and calculated

Customer Order CountHow the Customer Order Count is defined and calculated

(Bought) by the same CustomerWhich customers are included in the "bought by the same customer" relationship metric

Gross Units SoldHow the Gross Units Sold are defined and calculated

Repeat Order RateHow the Repeat Order Rate is defined and calculated

Time on BooksHow the Time on Books is defined and calculated

Payment StatusHow the Payment Status is defined

Click-through RateHow the CTR is defined and calculated

ImpressionsHow the Impressions are defined

Product Repurchase RateHow the Product Repurchase Rate is defined and calculated

Google ROASHow the Google ROAS is defined and calculated

(New Customer) Repurchase RateHow the New Customer Repurchase Rate is defined and calculated

Repeat Customer Repurchase RateHow the Repeat Customer Repurchase Rate is defined and calculated

Cost per Order (CPO)How the CPO is defined and calculated

Average Orders per CustomerHow the Average Orders per Customer are defined and calculated

Marketing Efficiency RatioHow the Marketing Efficiency Ratio is defined and calculated

Average Repeat Orders per CustomerHow the Average Repeat Orders per Customer are defined and calculated

Repeat CustomerHow the Repeat Customers are defined and calculated

Order Time LagHow the Order Time Lag is defined and calculated

Mean, Median, ModeHow the Mean, Median and Mode are defined and calcualted

First Order RateHow the First Order Rate is defined and calculated

Orders & Revenue - Channel AttributionHow the Orders & Revenue numbers are set and attributed

nth Order RateHow the nth Order Rate is defined and calculated

(Net) OrderHow the Net Orders are defined and calculated

Transaction CostsHow the Transaction Costs are defined and calculated

Facebook ROASHow the Facebook ROAS is defined and calculated

Predicted Customer Lifetime Value (pCLV)How the pCLV is defined and calculated

Shipping RevenueHow the Shipping Revenue is defined and calculated

Return Value & RateHow the Return Value and Rate are defined and calculated

TaxesHow the Taxes are defined and calculated

Gross Merchandise Value (GMV)How the GMV is defined and calculated

Discount Code Value & RateHow the Voucher Value and Rate are defined and calculated

Cost per Session (CPS)How the CPS are defined and calculated

Costs of Goods Sold (COGS)How the COGS are defined

Customer Acquisition Costs (CAC)How the CACs are defined and calculated

Price Reductions Value & RateHow the Discount Rate and Value is defined and calculated

Logistics CostsHow the Logistics Costs are defined and calculated

Gross OrderHow the Gross Orders are defined and calculated

(Net) Average Order Value (AOV)How the Net AOV is defined and calculated

New CustomerHow a New Customer is defined and calculated

Marketing CostsHow the Marketing Costs are defined and calculated

Customer Lifetime Value (CLV)How the CLV is defined and calculated

Customer Lifetime Revenue (CLR)How the CLR is defined and calculated

Contribution Margin 3 (CM3)How the CM3 is defined and calculated

Gross RevenueHow the Gross Revenue is defined and calculated

Clicks to Session RatioHow the Clicks to Session Ratio is defined and calculated

Contribution Margin 2 (CM2)How the CM3 is defined and calculated

Contribution Margin 1 (CM1)How the CM1 is defined and calculated

(Net) RevenueHow the Net Revenue is defined and calculated