All Collections
Metric Glossary
Metric Glossary

Explanation of all metrics and KPIs used in the reports

CLV to CAC RatioHow the CLV to CAC Ratio is defined and what it tells you
First Order RateHow the First Order Rate is defined and calculated
ClicksHow Clicks are defined
CustomerHow a Customer is defined and calculated
Cost per Mille (CPM)How the CPM is defined and calculated
Cost per Click (CPC)How the CPC is defined and calculated
(Bought) afterWhich customers are included in the "bought after" relationship metric
(Net) Units SoldHow the Units Sold are defined and calculated
SessionsHow Sessions are defined
(Bought) in the same OrderWhich customers are included in the "bought in the same order" relationship metric
Time to BreakevenHow the Time to Breakeven is defined and calculated
(Bought) directly afterWhich customers are included in the "bought directly after" relationship metric
PageviewsHow Pageviews are defined
(Bought) together in the first OrderWhich customers are included in the "bought together in the first order" relationship metric
Gross Average Order Value (Gross AOV)How the Gross AOV is defined and calculated
Customer Order CountHow the Customer Order Count is defined and calculated
(Bought) by the same CustomerWhich customers are included in the "bought by the same customer" relationship metric
Gross Units SoldHow the Gross Units Sold are defined and calculated
Repeat Order RateHow the Repeat Order Rate is defined and calculated
Time on BooksHow the Time on Books is defined and calculated
Payment StatusHow the Payment Status is defined
Click-through RateHow the CTR is defined and calculated
ImpressionsHow the Impressions are defined
Product Repurchase RateHow the Product Repurchase Rate is defined and calculated
Google ROASHow the Google ROAS is defined and calculated
(New Customer) Repurchase RateHow the New Customer Repurchase Rate is defined and calculated
Repeat Customer Repurchase RateHow the Repeat Customer Repurchase Rate is defined and calculated
Cost per Order (CPO)How the CPO is defined and calculated
Average Orders per CustomerHow the Average Orders per Customer are defined and calculated
Marketing Efficiency RatioHow the Marketing Efficiency Ratio is defined and calculated
Average Repeat Orders per CustomerHow the Average Repeat Orders per Customer are defined and calculated
Repeat CustomerHow the Repeat Customers are defined and calculated
Order Time LagHow the Order Time Lag is defined and calculated
Mean, Median, ModeHow the Mean, Median and Mode are defined and calcualted
First Order RateHow the First Order Rate is defined and calculated
Orders & Revenue - Channel AttributionHow the Orders & Revenue numbers are set and attributed
nth Order RateHow the nth Order Rate is defined and calculated
(Net) OrderHow the Net Orders are defined and calculated
Transaction CostsHow the Transaction Costs are defined and calculated
Facebook ROASHow the Facebook ROAS is defined and calculated
Predicted Customer Lifetime Value (pCLV)How the pCLV is defined and calculated
Shipping RevenueHow the Shipping Revenue is defined and calculated
Return Value & RateHow the Return Value and Rate are defined and calculated
TaxesHow the Taxes are defined and calculated
Gross Merchandise Value (GMV)How the GMV is defined and calculated
Discount Code Value & RateHow the Voucher Value and Rate are defined and calculated
Cost per Session (CPS)How the CPS are defined and calculated
Costs of Goods Sold (COGS)How the COGS are defined
Customer Acquisition Costs (CAC)How the CACs are defined and calculated
Price Reductions Value & RateHow the Discount Rate and Value is defined and calculated
Logistics CostsHow the Logistics Costs are defined and calculated
Gross OrderHow the Gross Orders are defined and calculated
(Net) Average Order Value (AOV)How the Net AOV is defined and calculated
New CustomerHow a New Customer is defined and calculated
Marketing CostsHow the Marketing Costs are defined and calculated
Customer Lifetime Value (CLV)How the CLV is defined and calculated
Customer Lifetime Revenue (CLR)How the CLR is defined and calculated
Contribution Margin 3 (CM3)How the CM3 is defined and calculated
Gross RevenueHow the Gross Revenue is defined and calculated
Clicks to Session RatioHow the Clicks to Session Ratio is defined and calculated
Contribution Margin 2 (CM2)How the CM3 is defined and calculated
Contribution Margin 1 (CM1)How the CM1 is defined and calculated
(Net) RevenueHow the Net Revenue is defined and calculated