Metric Glossary
Explanation of all metrics and KPIs used in the reports
By Maximilian and 4 others5 authors70 articles
- ClicksHow Clicks are defined
- CLV to CAC RatioHow the CLV to CAC Ratio is defined and what it tells you
- First Order RateHow the First Order Rate is defined and calculated
- Cost per Mille (CPM)How the CPM is defined and calculated
- CustomerHow a Customer is defined and calculated
- (Net) Units SoldHow the Units Sold are defined and calculated
- (Bought) afterWhich customers are included in the "bought after" relationship metric
- Cost per Click (CPC)How the CPC is defined and calculated
- SessionsHow Sessions are defined
- (Bought) in the same OrderWhich customers are included in the "bought in the same order" relationship metric
- Time to BreakevenHow the Time to Breakeven is defined and calculated
- (Bought) directly afterWhich customers are included in the "bought directly after" relationship metric
- PageviewsHow Pageviews are defined
- (Bought) together in the first OrderWhich customers are included in the "bought together in the first order" relationship metric
- Gross Average Order Value (Gross AOV)How the Gross AOV is defined and calculated
- (Bought) by the same CustomerWhich customers are included in the "bought by the same customer" relationship metric
- Customer Order CountHow the Customer Order Count is defined and calculated
- Repeat Order RateHow the Repeat Order Rate is defined and calculated
- Gross Units SoldHow the Gross Units Sold are defined and calculated
- Time on BooksHow the Time on Books is defined and calculated
- Click-through RateHow the CTR is defined and calculated
- Payment StatusHow the Payment Status is defined
- ImpressionsHow the Impressions are defined
- Product Repurchase RateHow the Product Repurchase Rate is defined and calculated
- (New Customer) Repurchase RateHow the New Customer Repurchase Rate is defined and calculated
- Google ROASHow the Google ROAS is defined and calculated
- Repeat Customer Repurchase RateHow the Repeat Customer Repurchase Rate is defined and calculated
- Cost per Order (CPO)How the CPO is defined and calculated
- Average Orders per CustomerHow the Average Orders per Customer are defined and calculated
- Marketing Efficiency RatioHow the Marketing Efficiency Ratio is defined and calculated
- Average Repeat Orders per CustomerHow the Average Repeat Orders per Customer are defined and calculated
- Repeat CustomerHow the Repeat Customers are defined and calculated
- Mean, Median, ModeHow the Mean, Median and Mode are defined and calcualted
- Order Time LagHow the Order Time Lag is defined and calculated
- First Order RateHow the First Order Rate is defined and calculated
- Orders & Revenue - Channel AttributionHow the Orders & Revenue numbers are set and attributed
- 2nth Order RateHow the nth Order Rate is defined and calculated
- (Net) OrderHow the Net Orders are defined and calculated
- Transaction CostsHow the Transaction Costs are defined and calculated
- Facebook ROASHow the Facebook ROAS is defined and calculated
- Predicted Customer Lifetime Value (pCLV)How the pCLV is defined and calculated
- Shipping RevenueHow the Shipping Revenue is defined and calculated
- Return Value & RateHow the Return Value and Rate are defined and calculated
- TaxesHow the Taxes are defined and calculated
- Gross Merchandise Value (GMV)How the GMV is defined and calculated
- Discount Code Value & RateHow the Voucher Value and Rate are defined and calculated
- Cost per Session (CPS)How the CPS are defined and calculated
- Costs of Goods Sold (COGS)How the COGS are defined
- Customer Acquisition Costs (CAC)How the CACs are defined and calculated
- Price Reductions Value & RateHow the Discount Rate and Value is defined and calculated
- Logistics CostsHow the Logistics Costs are defined and calculated
- Gross OrderHow the Gross Orders are defined and calculated
- (Net) Average Order Value (AOV)How the Net AOV is defined and calculated
- New CustomerHow a New Customer is defined and calculated
- Marketing CostsHow the Marketing Costs are defined and calculated
- Customer Lifetime Value (CLV)How the CLV is defined and calculated
- Customer Lifetime Revenue (CLR)How the CLR is defined and calculated
- Contribution Margin 3 (CM3)How the CM3 is defined and calculated
- Gross RevenueHow the Gross Revenue is defined and calculated
- Clicks to Session RatioHow the Clicks to Session Ratio is defined and calculated
- Contribution Margin 2 (CM2)How the CM3 is defined and calculated
- Contribution Margin 1 (CM1)How the CM1 is defined and calculated
- (Net) RevenueHow the Net Revenue is defined and calculated
- Acquisition Marketing Efficiency Ratio (aMER)How the Acquisition Marketing Efficiency Ratio is defined and calculated
- Overhead CostsHow Overhead Costs are defined and tracked in Klar
- Acquisition Marketing Profit Ratio (aMPR)How the Acquisition Marketing Profit Ratio is defined and calculated
- Marketing Profit Ratio (MPR)How the Marketing Profit Ratio is defined and calculated
- EBITDAHow EBITDA is defined and calculated in Klar
- Acquisition Contribution Margin 2 (aCM2)How the Acquisition Contribution Margin 2 is defined and calculated
- Gross New CustomerHow Gross New Customers are defined