Klar

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CTR = <a href="https://help.getklar.com/en/articles/6130018-clicks">Clicks</a> / <a href="https://help.getklar.com/en/articles/6129999-impressions">Impressions</a>

The CTR shows you what percentage of user that see your ad click on it. 

Click-through Rate

Klar Website

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Clicks / Impressions

Formula

Explanation

Notes

Used in the following reports