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Metric Glossary
(New Customer) Repurchase Rate
(New Customer) Repurchase Rate

How the New Customer Repurchase Rate is defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

The percentage of customers that place a 2nd order.


Formula

New Customer Repurchase Rate = Repeat Customers / Customers

Explanation

The percentage of your customers have placed more than one order. Sometimes this is also just called Repurchase Rate.

Notes

Sometimes, this metric will be displayed in conjunction with a time period - eg. New Customer Repurchase Rate 90 days

If this is the case, the displayed value shows you what percentage of customers that have placed a second order within 90 days of their first order.

Used in the following reports

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