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Metric Glossary
(New Customer) Repurchase Rate
(New Customer) Repurchase Rate

How the New Customer Repurchase Rate is defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

The percentage of customers that place a 2nd order.


New Customer Repurchase Rate = Repeat Customers / Customers


The percentage of your customers have placed more than one order. Sometimes this is also just called Repurchase Rate.


Sometimes, this metric will be displayed in conjunction with a time period - eg. New Customer Repurchase Rate 90 days

If this is the case, the displayed value shows you what percentage of customers that have placed a second order within 90 days of their first order.

Used in the following reports

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