Count of unique customers
Formula
Customer = COUNT DISTINCT(Customer ID) WHERE Payment Status IS NOT "Voided"
Explanation
Simply said, every unique customers.
A bit more technical - The count of every unique customer ID excluding those that only have orders with the Payment Status "Voided"
Notes
We use same definition as Shopify to define a customer and base it on the email address. Every new email address an order is placed from will create a new customer.