How a Customer is defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

Count of unique customers


Customer = COUNT DISTINCT(Customer ID) WHERE Payment Status IS NOT "Voided"


Simply said, every unique customers.

A bit more technical - The count of every unique customer ID excluding those that only have orders with the Payment Status "Voided"


We use same definition as Shopify to define a customer and base it on the email address. Every new email address an order is placed from will create a new customer.

Used in the following reports

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