Count of orders for unique customers.
Formula
Explanation
Simply said, the number of net orders a unique customer placed.
A bit more technical - The sum of every unique order ID excluding those with the Payment Status "Voided" or "Refunded" for each unique customer ID.
Notes
We use the same definition as Shopify to define a customer and base it on the email address. Every new email address an order is placed from will create a new customer.
Used in the following reports
n/a
