Count of orders for unique customers.
Formula
Customer Order Count = SUM (Gross Order) FOR EACH (Customer)
Explanation
Simply said, the number of orders a unique customer placed.
A bit more technical - The sum of every unique order ID excluding those with the Payment Status "Voided" for each unique customer ID.
Notes
We use the same definition as Shopify to define a customer and base it on the email address. Every new email address an order is placed from will create a new customer.
Used in the following reports
n/a