Repeat Customer

How the Repeat Customers are defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

Count of unique customers with more than 1 order


Formula

Repeat Customer = DISTINCT(Customer ID) WHERE Payment Status IS NOT "Voided" AND Customer Order Count >1

Explanation

Repeat Customers are Customers with more than 1 Gross Order.

Notes

We use same definition as Shopify to define a customer and base it on the email address. Every new email address an order is placed from will create a new customer.

Used in the following reports

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