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Average Repeat Orders per Customer
Average Repeat Orders per Customer

How the Average Repeat Orders per Customer are defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

The average number of repeat orders placed per customer


Average Repeat Orders per Customer = (COUNT( Gross Orders) WHERE Customer Order Count > 1) / COUNT(Customers)


Pretty self-explanatory - the average amount of repeat orders (so excl. orders from New Customers) per customer.

Make sure to read the notes below in order to understand what impact the selected Date Range has on the report.


  • When this KPI is used in any Retention reports, the selected Date Range is used to select Customers that made their first order in that period. To calculate the Gross Orders from Repeat Customers all activity from the beginning of the Date Range until today is used.

    Thus, essentially in the context of Retention report:

    Average Report Orders per Customer - 1 = Average Orders per Customer

  • Outside of a Retention report, this number is pretty meaningless and this no further definition is necessary.

Used in the following reports


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