The likelihood of a repeat customers that place another order.
Formula
Repeat Customer Repurchase Rate = Gross Orders WHERE Customer Order Count ?3 Gross Orders / Gross Orders WHERE Customer Order Count ?2 Gross Orders
Explanation
The likelihood that a repeat customers buys from you again.
It's the summarized version of the nth Order Rate for all repeat customers.
Notes
Sometimes, this metric will be displayed in conjunction with a time period - eg. Repeat Customer Repurchase Rate 90 days
If this is the case, the displayed value shows you what percentage of customers that have placed their next order within 90 days of their previous order.