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Metric Glossary
Repeat Customer Repurchase Rate
Repeat Customer Repurchase Rate

How the Repeat Customer Repurchase Rate is defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

The likelihood of a repeat customers that place another order.


Formula

Repeat Customer Repurchase Rate = Gross Orders WHERE Customer Order Count ?3 Gross Orders / Gross Orders WHERE Customer Order Count ?2 Gross Orders

Explanation

The likelihood that a repeat customers buys from you again.

It's the summarized version of the nth Order Rate for all repeat customers.

Notes

Sometimes, this metric will be displayed in conjunction with a time period - eg. Repeat Customer Repurchase Rate 90 days

If this is the case, the displayed value shows you what percentage of customers that have placed their next order within 90 days of their previous order.

Used in the following reports

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