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Metric Glossary
Product Repurchase Rate
Product Repurchase Rate

How the Product Repurchase Rate is defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

Percentage of customers that bought a product more than once.


Formula

Product Repurchase Rate = Customer that bought a product at least twice / Customers that bought a product at least once

Explanation

This metric tells you what percentage of customers that bought a certain product at least once bough it again.

This gives you an indication whether or not a certain product is well-liked or disliked by your customers.

Notes

n/a

Used in the following reports

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