## Percentage of First Orders that match criteria

# Formula

First Order Rate = (COUNT DISTINCT(Order ID) WHERE Customer Order Count = 1 AND Dimension = xxx) / (COUNT DISTINCT(Order ID) WHERE Customer Order Count = 1)

# Explanation

This KPI is contextual - it's the percentage of first orders that fulfill a certain requirement.

In context of a product for example, the First Order Rate will tell you what percentage of First Orders contain this product.

# Notes

Since an order can contain multiple products, the sum of this value across all products is likely going to be larger than 100%.