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Average Orders per Customer
Average Orders per Customer

How the Average Orders per Customer are defined and calculated

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

The average number of orders placed per customer


Average Order per Customer = Gross Orders / Customers


Pretty self-explanatory - the average amount of orders per customer.

Make sure to read the notes though as the exact definition depends on the report you are looking at.


When this KPI is used in any Retention reports, the selected Date Range is used to select Customers that made their first order in that period but all Gross Orders until today are used to calculate it.

When this KPI is used in any other reports, the selected Date Range defines all activities to calculate this KPI. So all Gross Orders in the Date Range divided by the Count of Customers that placed at least one order in the Date Range.

Used in the following reports

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