Klar

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Gross Average Order Value = <a href="https://help.getklar.com/en/articles/6129927-gross-revenue">Gross Revenue</a> / <a href="https://help.getklar.com/en/articles/6129947-gross-order">Gross Orders</a>

The Gross Average Order Value shows you the average gross revenue you make per gross order.

Gross Average Order Value is sometimes abbreviated as <b>Gross AOV.</b>

<a href="https://help.getklar.com/en/articles/6127736-profitability-report">Profitability Report</a>

- <a href="https://help.getklar.com/en/articles/6127736-profitability-report">Profitability Report</a>

How the Gross AOV is defined and calculated

Gross Average Order Value (Gross AOV)

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Gross Average Order Value (Gross AOV)

Gross AOV = Gross Revenue / Gross Orders

Formula

Explanation

Notes

Used in the following reports