New Customer

How a New Customer is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

Count of unique customers that placed their first order


Formula

New Customer Customer = DISTINCT(Customer ID) WHERE Payment Status IS NOT "Voided" AND Customer Order Count = 1

Explanation

New Customers are the Count of Unique Customers who placed their first Gross Order in the selected Date Range.

Notes

Customers that purchase a "Gift Card" in their first order are also treated as new customers even though they aren't by Shopify.

Used in the following reports

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