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Clicks to Session Ratio
Clicks to Session Ratio

How the Clicks to Session Ratio is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

Clicks / Sessions


Formula

Clicks to Session Ratio = Clicks / Sessions

Explanation

Shows you what percentage of clicks result in a session.

A low ratio is an indication of a low quality traffic source as people bounce off before a session is even generated.

At times, the ration can also be bigger than 100% as Google Analytics works on a Last-Non Direct basis. So a value over 100% would show you that people click on the ad and then come back often via direct type in after. This can be the case for Branded Search Ads.

Notes

n/a

Used in the following reports

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