All Collections
Metric Glossary
Clicks to Session Ratio
Clicks to Session Ratio

How the Clicks to Session Ratio is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

Clicks / Sessions


Clicks to Session Ratio = Clicks / Sessions


Shows you what percentage of clicks result in a session.

A low ratio is an indication of a low quality traffic source as people bounce off before a session is even generated.

At times, the ration can also be bigger than 100% as Google Analytics works on a Last-Non Direct basis. So a value over 100% would show you that people click on the ad and then come back often via direct type in after. This can be the case for Branded Search Ads.



Used in the following reports

Did this answer your question?