Klar

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CPS = <a href="https://help.getklar.com/en/articles/6129939-marketing-costs">Marketing Costs</a> / <a href="https://help.getklar.com/en/articles/6130014-sessions">Sessions</a>

How much it costs you to generate a session on your website. This never can be quite different to CPC depending on the channel which would show you a high bounce rate as people close the window before a session is even generated on your site.

Cost per Session (CPS)

Klar Website

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Cost per Session (CPS)

Marketing Costs / Sessions

Formula

Explanation

Notes

Used in the following reports