Skip to main content

Cost per Session (CPS)

How the CPS are defined and calculated

Written by Frank Birzle

Marketing Costs / Sessions


Formula

Explanation

How much it costs you to generate a session on your website. This never can be quite different to CPC depending on the channel which would show you a high bounce rate as people close the window before a session is even generated on your site.

Notes

n/a

Used in the following reports

Did this answer your question?