Marketing Costs

How the Marketing Costs are defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

Marketing Costs from all connected datasources


Formula

Marketing Costs = SUM of Marketing Costs from all connected sources

Explanation

Marketing Costs is all the money the variable spend you made in order to acquire new customers or get existing ones to back back.

To calculate this number, we sum the spend of all the marketing datasources you connected (eg. Facebook Ads, Google Adwords) and add it to the marketing costs you added as a custom datasource.

Notes

n/a

Used in the following reports

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