Facebook ROAS

How the Facebook ROAS is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

ROAS from your Facebook Ad Account


Formula

Facebook ROAS = SUM(Purchase Conversion Value)/SUM(Spend) from Datasource Facebook

Explanation

How much you gross revenue you generate per 1€/$ spend on Facebook based on the attribution logic you configured in your Facebook Ad Account.

Notes

n/a

Used in the following reports

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