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Facebook ROAS = SUM(Purchase Conversion Value)/SUM(Spend) from Datasource Facebook

How much you gross revenue you generate per 1€/$ spend on Facebook based on the attribution logic you configured in your Facebook Ad Account.

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How the Facebook ROAS is defined and calculated

Facebook ROAS

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Facebook ROAS

ROAS from your Facebook Ad Account

Formula

Explanation

Notes

Used in the following reports