How much you spend on marketing to acquire a new customer
Formula
Customer Acquisition Costs = Marketing Costs / New Customers
Explanation
How much you spend on average to acquire a new customer. This is the costs that you need to recoup from a customer over his lifetime (his cumulative CM2) to turn a profitable.
Notes
Depending on the report, CAC might be calculated different.
The default version is a blended CAC where all marketing costs in the selected Date Range are equally distributed across all customers acquired in that period. Please look at the report's knowledge article to find out if it uses a different way to calculate the CAC.