The number of days it take you to break even on your CACs.
Formula
Time to Breakeven = MIN(DATE(SUM(Contribution Margin 2)≥ Customer Acquisition Costs)- First Order Date)
Explanation
The Time to Breakeven shows you how many days it took you before you were able to recover all costs you incurred to acquire a new customer. Starting from then, the CM2 you make from each additional order is profit.
Notes
Should this point be not reached for a selected customer cohort, (when CAC to LTV 1), the result will be n/a.
Used in the following reports
n/a