Time to Breakeven = MIN(DATE(SUM(Contribution Margin 2)≥ Customer Acquisition Costs)- First Order Date)

The Time to Breakeven shows you how many days it took you before you were able to recover all costs you incurred to acquire a new customer. Starting from then, the CM2 you make from each additional order is profit.

Should this point be not reached for a selected customer cohort, (when CAC to LTV 1), the result will be n/a.

n/a