CM2 = Net Revenue - COGS - Logistic Costs - Transaction Costs
Formula
Contribution Margin 2 = Contribution Margin 1 - Logistics Costs - Transaction Costs
Explanation
Contribution Margin 2 is the money you are left with after all costs to fulfill an order are deducted..
This is a important KPI as it shows you how much money you have left to invest into marketing and your SG&A
Notes
Logistics costs and Transaction Costs are calculated based on your custom Cost data configuration