All Collections
Metric Glossary
Contribution Margin 2 (CM2)
Contribution Margin 2 (CM2)

How the CM3 is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

CM2 = Net Revenue - COGS - Logistic Costs - Transaction Costs


Formula

Explanation

Contribution Margin 2 is the money you are left with after all costs to fulfill an order are deducted..

This is a important KPI as it shows you how much money you have left to invest into marketing and your SG&A

Notes

Logistics costs and Transaction Costs are calculated based on your custom Cost data configuration

Used in the following reports

Did this answer your question?