CM3 is your profit after deducting all variable costs
Formula
Contribution Margin 3 = Contribution Margin 2 - Marketing Costs
Explanation
The profit you make before any SG&A a.k.a. Overhead Costs.
Notes
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How the CM3 is defined and calculated
Contribution Margin 3 = Contribution Margin 2 - Marketing Costs
The profit you make before any SG&A a.k.a. Overhead Costs.
n/a