Contribution Margin 1 = Net Revenue - Costs of Goods Solds

This is the money you have made after the COGS are deducted from your Net Revenue.

This is an important KPI because it shows you the amount you have left to cover any additional expenses that are not directly related to the product like Logistics and Marketing.

The COGS will be taken from your custom cost configuration in the datasource section of Klar.