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Marketing Efficiency Ratio
Marketing Efficiency Ratio

How the Marketing Efficiency Ratio is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

The return on each Euro/Dollar invested in marketing.


Formula

Marketing Efficiency Ratio = (Net Revenue / Marketing Costs)

Explanation

How much net revenue you generate for each Euro/Dollar invested in marketing. Basically the same as a blended ROAS across all your marketing activities.

Notes

n/a

Used in the following reports

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