tl;dr
The Daily Overview is built to be your daily go-to place to check your performance.
All important KPIs can be viewed at a glance and compared against their targets.
Areas of concern can be identified and drilled down into using the other reports in Klar.
What can I analyse:
The report is split into 4 sections: Daily Overview, Marketing Insights, Revenue Insights, and Product KPIs.
Daily Overview
The top section shows you the most important KPIs you want to be checking on a daily basis for a selected timeframe:
Net Revenue — Gross Revenue minus Refunds and Taxes
Net Orders — The number of not-returned orders
Marketing Costs — The money invested in marketing from your configured datasources
MER — Marketing Efficiency Ratio
NC — (New Customers) the number of customers that placed their first order
aMER — Acquisition Marketing Efficiency Ratio
CM3 — Contribution Margin 3
CAC — The average marketing cost invested to acquire one new customer
When set, these numbers are compared to the targets you set in your Target datasource, letting you immediately see where you over- or underperform.
Net Revenue and Marketing Spend are also displayed in a graph and compared against their targets. The Accumulative toggle switches the graph between daily and cumulative view for the selected period.
Two charts are shown side by side:
Revenue & Marketing Costs Development — daily or cumulative Net Revenue vs. Marketing Spend vs. their targets
Net Orders & Customers — daily or cumulative orders and new customer count vs. their targets
Marketing Insights
This section gives you a full view of your marketing performance — from top-level efficiency metrics down to individual channels.
The following three metrics are based on Google Analytics 4 data:
Sessions — the number of sessions from your connected analytics sources
CVR — Conversion Rate
RPS — Revenue Per Session
Marketing Performance — your key efficiency KPIs:
Ad Accounts Insights — platform ROAS pulled directly from your connected ad accounts:
Meta ROAS — from your connected Meta Ads account
Google ROAS — from your connected Google Ads account
TikTok ROAS — from your connected TikTok Ads account
Bing ROAS — from your connected Bing Ads account
Pinterest ROAS — from your connected Pinterest Ads account
Channel Insights with Attribution (only for attribution plan customers)
- a table displaying your marketing channel performance based on your channel configuration:
Net Orders — The number of not-returnded the number of not-returned orders
Net Revenue — Gross Revenue minus Refunds and Taxes
New Customers — The number of customers that placed their first order
Spend — The money invested in marketing from your configured datasources
Pageviews — The total number of pageviews
Sessions — The number of sessions generated by the channel
Any revenue, visit, or cost data not matched by a channel rule appears as Default.
Revenue Insights
This section breaks down your revenue by customer type. If targets are configured, actuals are compared against them.
New Customer Revenue — Net Revenue from first orders placed by a customer
Repeat Customer Revenue — Net Revenue from repeat orders placed by a customer
AOV New Customers — Net Average Order Value of first orders
AOV Repeat Customers — Net Average Order Value of repeat orders
The revenue composition is also shown in a daily stacked bar chart, making it easy to identify outliers.
Product KPIs
This table shows the top 10 selling products for the selected period:
Net Revenue — Net Revenue generated from the product
Net Units Sold — number of net units sold after returns
Return % — Returns Value / Gross Revenue
Price Reduction % — The percentage reduction in price due to discount
Discount Code % — The percentage reduction in price due to voucher/discount codes and cart rules