Understanding your Reports
How to read every report, how they are calculated and how to get the most insights out of it.
By Frank and 3 others4 authors32 articles
Klar Pulse: The Next Evolution in Reporting & Attribution DataHow Klar's upgraded data infrastructure gives you faster syncs, more accurate attribution, and unlimited historical data.
Daily OverviewWhat does the Home Dashboard show me and what insights can I gain from it?
Marketing: Flex Table (formerly "Marketing Channel Overview")How do I read the Marketing Flex Table, how are the metrics calculated and what insights can I gain from it.
Influencer & Affiliate Reporting
Creative Deep Dive
How Klar Attribution WorksIn-depth explanation on Klar's attribution solution.
Marketing Mix Model (MMM) AttributionHow Klar's MMM gives you an even more realistic, beyond-click picture of which channels actually drive revenue — including the ones that leave no trackable footprint.
Technical Write Up: New Klar AttributionWhat changed in Klar's attribution engine, why it matters, and what you can expect to see differently in your data.
Retention: OverviewHow do I read the Retention: Overview, how are the metrics calculated, and what insights can I gain from it?
Retention: Cohort AnalysisHow do I read the Cohort Analysis, how is it calculated, and what insights can I gain from it?
Retention: Cohort ComparisonHow do I read the Retention: Cohort Comparison report and what insights can I gain from it?
Product Relationships DashboardHow do I read the Product Relationships Dashboard and what insights can I gain from it?
Retention TrendsWhat does the Retention Trends dashboard show me and what insights can I gain from it.
Time-Lag ReportHow do I read the Time-Lag Report and which insights can I gain from it.
Recency and FrequencyUnderstanding Your Customer Segments: Frequency & Recency Explained
Revenue & Profit: Flex TableHow do I read the Revenue & Profit: Flex Table, how are the metrics calculated, and what insights can I gain from it?
Profitability Report (P&L)How do I read the Profitability report and what insights can I gain from it?
AOV ReportHow do I read the AOV Report, how are the metrics calculated and what insights can I gain from it.
Average Order CompositionHow do I read the Average Order Composition Dashboard and what insights can I gain from it.
Revenue Definition: Klar vs ShopifyWhy the Klar revenue numbers differ from Shopify — and why the Klar definition gives you a clearer picture.
Inventory
Everything about your Inventory Reports.
Inventory ReportHow do I read the Inventory Report and what insights can I gain from it.
Benchmarks
Compare your performance to the industry leaders and know where there's potential for you to catch up.
Klar Benchmarking ReportHow to access, read & use our Benchmarking Report and how it's built to make you compare your performance against the industry.
Predictive Insights
Everything about the reports in Predictive Insights
[Closed Beta]: Klar Return Prediction ModelHow our Return Prediction Model works and how you can use this report to make better decisions from day one.
[Closed Beta] Return Prediction Model: Performance BenchmarkKlar DS return-prediction model · Jan–Mar 2026 out-of-time holdout · five live merchants
How Flex Tables work
Date Range & Period ComparisonHow is the Date Range defined and how to apply it to my reports.
Update Data on your Reports on demand (Shopify only)How our real-time logic works and how to update your numbers on demand
Activity StatesWhat are activity states, which ones exist (frequency and recency states) and what do I do with them
Customer SegmentsHow do I build Customer Segments and how can I apply them to my reports.
How to check Payment Fees
How to check your Logistics Costs
How to check your COGS