All Collections
Understanding your Reports
How to read every report, how they are calculated and how to get the most insights out of it.
Daily Overview (aka Home Dashboard)What does the Home Dashboard show me and what insights can I gain from it?
Marketing Channel OverviewHow do I read the Marketing Channel Overview, how are the metrics calculated and what insights can I gain from it.
Influencer & Affiliate Reporting
Creative Deep Dive
How Klar Attribution WorksIn-depth explanation on Klar's attribution solution.
Marketing Mix Model (MMM) AttributionHow MMM is giving you an even more realistic, beyond click-based picture of which channel is actually driving revenue.
Retention OverviewHow do I read the Retention Overview, how are the metrics calculated and what insights can I gain from it.
Cohort ReportHow do I read the Cohort Report, how is it calculated and what insights can I gain from it.
Cohort Comparison ReportHow do I read the Cohort Comparison Report and what insights can I gain from it.
Product Relationship ReportHow do I read the Product Relationship Report and what insights can I gain from it.
Retention TrendsWhat does the Retention Trends dashboard show me and what insights can I gain from it.
Time-Lag ReportHow do I read the Time-Lag Report and which insights can I gain from it.
Revenue & Profit ReportHow do I read the Revenue & Profit Report, how are the metrics calculated and what insights can I gain from it.
Profitability Report (P&L)How do I read the Profitability report and what insights can I gain from it?
AOV ReportHow do I read the AOV Report, how are the metrics calculated and what insights can I gain from it.
Average Order CompositionHow do I read the Average Order Composition Dashboard and what insights can I gain from it.
Revenue Defintion Klar vs ShopifyWhy the Klar revenue likely differs from what you see in Shopify and why we think our definition makes way more sense.
How Flex Tables work
Date Range & Period ComparisonHow is the Date Range defined and how to apply it to my reports.
Update Data on your Reports on demand (Shopify only)How our real-time logic works and how to update your numbers on demand
Activity StatesWhat are activity states, which ones exist (frequency and recency states) and what do I do with them
Customer SegmentsHow do I build Customer Segments and how can I apply them to my reports.
How to check Payment Fees
How to check your Logistics Costs
How to check your COGS