Understanding your Reports
How to read every report, how they are calculated and how to get the most insights out of it.
By Frank and 4 others5 authors36 articles
- Marketing: Flex Table (formerly "Marketing Channel Overview")How do I read the Marketing Flex Table, how are the metrics calculated and what insights can I gain from it.
- Influencer & Affiliate Reporting
- Creative Deep DiveHow to analyse which creatives — and which creative elements — are driving performance in your Meta ad account.
- How Klar Attribution WorksIn-depth explanation on Klar's attribution solution.
- Marketing Mix Model (MMM) AttributionHow Klar's MMM gives you an even more realistic, beyond-click picture of which channels actually drive revenue — including the ones that leave no trackable footprint.
- Technical Write Up: New Klar AttributionWhat changed in Klar's attribution engine, why it matters, and what you can expect to see differently in your data.
- Influencer Tracking in the Attribution Deep DiveUnderstand how you can track your Influencer performance in the Attribution Deep Dive
- Marketing Flex Table vs. Attribution Deep Dive: which data does each use?Why the two reports can show different numbers — and which one to trust for which question.
- How the Flex Tables work: Marketing vs. InfluencerBoth run on last-click — but they capture orders differently, which is why their numbers diverge.
- How Klar Attributes Revenue to ChannelsRevenue in Klar is attributed differently depending on which part of the platform you're looking at. This article explains the three methods — and where each applies.
- Retention: OverviewHow do I read the Retention: Overview, how are the metrics calculated, and what insights can I gain from it?
- Retention: Cohort AnalysisHow do I read the Cohort Analysis, how is it calculated, and what insights can I gain from it?
- Retention: Cohort ComparisonHow do I read the Retention: Cohort Comparison report and what insights can I gain from it?
- Product Relationships DashboardHow do I read the Product Relationships Dashboard and what insights can I gain from it?
- Retention TrendsWhat does the Retention Trends dashboard show me and what insights can I gain from it.
- Time-Lag ReportHow do I read the Time-Lag Report and which insights can I gain from it.
- Recency and FrequencyUnderstanding Your Customer Segments: Frequency & Recency Explained
- Revenue & Profit: Flex TableHow do I read the Revenue & Profit: Flex Table, how are the metrics calculated, and what insights can I gain from it?
- Profitability Report (P&L)How do I read the Profitability report and what insights can I gain from it?
- AOV ReportHow do I read the AOV Report, how are the metrics calculated and what insights can I gain from it.
- Average Order CompositionHow do I read the Average Order Composition Dashboard and what insights can I gain from it.
- Revenue Definition: Klar vs ShopifyWhy the Klar revenue numbers differ from Shopify — and why the Klar definition gives you a clearer picture.
Inventory
Everything about your Inventory Reports.
Benchmarks
Compare your performance to the industry leaders and know where there's potential for you to catch up.
Predictive Insights
Everything about the reports in Predictive Insights
- How Flex Tables work
- Date Range & Period ComparisonHow is the Date Range defined and how to apply it to my reports.
- Update Data on your Reports on demand (Shopify only)How our real-time logic works and how to update your numbers on demand
- Activity StatesWhat are activity states, which ones exist (frequency and recency states) and what do I do with them
- Customer SegmentsHow do I build Customer Segments and how can I apply them to my reports.
- How to check Payment FeesHow to set up your payment fees and read them per payment method — and what to do when they show 0.
- How to check your Logistics CostsHow to see your logistics costs per region and per order — and what to do when they show 0.
- How to check your COGSHow to set up your COGS, read them per SKU, and what to do when a product shows 0.