How Klar Attribution Works

In-depth explanation on Klar's attribution solution.

Maximilian Rast avatar
Written by Maximilian Rast
Updated over a week ago

Video description

  1. What is the goal of attribution with Klar? - 00:20

  2. How does Klar’s tracking script work and why is it effective? - 00:33

  3. What types of data does Klar collect? - 01:17

  4. How does Klar handle the creation of user profiles and journeys? - 01:55

  5. Example of how Klar links different touchpoints of a customer - 02:09

  6. How does Klar handle IP address-based mapping? - 03:45

  7. How does Klar combine different identifiers for more accurate mapping? - 05:39

  8. How does Klar integrate zero-party data into attribution? - 06:10

How Klar Attribution works

How to allocate and scale your marketing budget is one of the crucial questions an eCommerce company needs to answer.

But user journeys today are fragmented and messy. That’s where attribution can be an invaluable tool to make the right decision.

We don’t believe in just using some buzzwords. With a decision this important you should understand how it actually works.

Some of the core objectives that we built our attribution around are:

  • Operate through a first-party script so that it cannot be blocked by ad blockers or upcoming privacy changes.

  • Help you understand how much impact each touchpoint had through our data-driven model.

  • Natively integrate zero-party data like discount codes or post-purchase surveys.

  • Give you the full picture, not just another piece of the puzzle, by fully integrating it with retention and profitability data.

For more details on this and an in-depth explanation of how Klar attribution works, check out the video above.

Update September 2023:

We've upgraded our Attribution Comparison & Deep-Dive Report design.

Your drill-down from channels to campaigns, ad-groups and ads is now matched to the logic in your FB ads manager.

Plus, you can now select from a large set of metrics that you want to be displayed via the table metrics icon.

Finally, if you tick the channels, a graph is plotted to visualise your metrics and attribution mechanisms for comparison.

More in this video.

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