Marketing & Attribution
By Maximilian and 2 others3 authors6 articles
Marketing: Flex Table (formerly "Marketing Channel Overview")How do I read the Marketing Flex Table, how are the metrics calculated and what insights can I gain from it.
Influencer & Affiliate Reporting
Creative Deep DiveHow to analyse which creatives — and which creative elements — are driving performance in your Meta ad account.
How Klar Attribution WorksIn-depth explanation on Klar's attribution solution.
Marketing Mix Model (MMM) AttributionHow Klar's MMM gives you an even more realistic, beyond-click picture of which channels actually drive revenue — including the ones that leave no trackable footprint.
Technical Write Up: New Klar AttributionWhat changed in Klar's attribution engine, why it matters, and what you can expect to see differently in your data.