tl;dr
The Creative Deep Dive pulls your Meta ad creatives directly into Klar so you can analyse performance visually — without switching to Ads Manager
Currently supported: Meta (Facebook & Instagram) and TikTok.
Choose from 7 attribution models (First Touch, Last Touch, Linear, and more) — requires the Klar Attribution Plan
Group by All, Image, Video, Ad Name, Ad ID, or Creative to filter and deduplicate performance
Each creative card shows Revenue, Orders, ROAS (both UTM and Pixel values), plus NC metrics, Spend, CPM, Thumb Stop %, Hold Rate, CTR, and more
Whitelisted ads are fully supported — reauthenticate your Meta datasource to enable full access
It is built for modern eCom marketing teams where creators, media buyers and strategists are working hand in hand.
Before you start
Reauthenticate your Meta datasource before using the Creative Deep Dive — even if you can already see some creatives. This gives Klar full access to pull all ad creatives, including whitelisted ones. [Follow these steps to reauthenticate]
Controlling the view
Four controls at the top of the page let you configure how revenue is attributed and measured:
Attribution model — choose how credit is distributed across touchpoints in the customer journey. This feature requires the Klar Attribution Plan.
Marketing Mix — analyses overall sales impact using statistical models
Data Driven — credits touchpoints based on their actual historical impact
Unique — custom model based on your own business rules
Linear — distributes credit evenly across all touchpoints
First Touch (default) — credits the first interaction with 100% of the conversion
Last Touch — credits the last interaction with 100% of the conversion
U Shape — gives most credit to first and last touchpoints, sharing the rest equally
Time Decay — weights recent touchpoints more heavily than earlier ones
Date type — controls which date revenue is allocated to:
Order Date (default) — allocates revenue to the date the order was placed, regardless of when the touchpoint occurred
Touch Point Date — allocates revenue to the date the touchpoint occurred
Conversion window — sets the maximum time between a touchpoint and a conversion that still counts as attributed: Unlimited, 1 Day, 7 Days, or 28 Days.
Filter Creative — filter the view to specific creatives by name or content.
Filtering and grouping creatives
Use the tab row below the controls to filter and group your creatives:
All — shows every creative
Image — filters to image ads only
Video — filters to video ads only
Ad Name — groups all ads with the same name and sums their data
Ad ID — shows each individual ad as a separate entry
Creative — identifies the same visual asset across different ads, ad sets, and campaigns, and sums performance across all uses
The same image or video is often used in multiple ads. Creative grouping shows you the true combined performance of each asset — not just one instance of it.
To sort creatives, use the metric selector on the right side of the tab row and toggle between Descending and Ascending.
What's on each creative card
Each card shows the following metrics:
Revenue, Orders, and ROAS each display two values side by side — one from UTM-based attribution (grid icon) and one from Pixel-based attribution (wave icon) — so you can compare both sources at a glance.
Below those, each card also shows:
NC Net Revenue, CAC, NC Net ROAS
Impressions
Spend
CPM
Thumb Stop %
Hold Rate
# of Add to Carts
Total Landing Page Views
CTR
CTR (Link)
Use Card Options (top right) to customise which metrics appear on cards.
Viewing video ads
All video ads can be played directly inside Klar — no need to open Ads Manager.
Press Next below the creative slider to step through to the video, then press play. For Dynamic Ads, all creatives used in the ad are accessible via the slider.
Whitelisting support
If you run ads through a creator's account (whitelisting), the Creative Deep Dive is fully supported. Follow the reauthentication steps carefully to enable access to whitelisted creatives.
Gallery vs Table view
Toggle between Gallery and Table view using the buttons in the top right. Gallery shows creative thumbnails with metrics cards. Table view (currently in beta) displays all creatives in a spreadsheet-style layout — useful for exporting and bulk comparison.