This video explains which problems Klar's attribution solves, how and what needs to be given to do so - making clear in which case it does not add value compared to your platform data, being:
You only spend budget on one single channel
Your customer journey mostly happen with one touchpoint
Your number of products you offer is very limited
What problems does Klar's attribution solves for you
Understand which channels drive new customer acquisition
Dynamically allocate value to each touchpoint of the journey
Identify which channels generate the most profit and highest lifetime value
What needs to given for this to add value?
You need to spend budget on multiple channels.
You have a significant portion of users that need more than one touchpoint.
You have different products that you promote.
If none of these is the case, you can simply use the platform data and overall marketing efficiency to optimize your marketing spend.