Allocating Marketing Budgets (Attribution)
By Frank1 author4 articles
- When to use which Attribution ModelUnderstanding what your attribution model actually does is crucial before optimizing towards it. This article breaks down all models available in Klar — how they work, where they fall short,…
- Why you should use Klar’s attribution instead of platform dataWhy you should be using attribution to shift the focus from ROAS to actual business results
- Why you should use Post-Purchase-Surveys (PPS)Why you should use PPS, how you can integrate them and how they work
- When to NOT use AttributionWhich problems Klar's attribution can solve — and in which cases it does not add real value over your platform data.