Klarcademy - How to use your Data Insights
How to read your Klar insights and put them into action for your daily operations
By Frank1 author20 articles
- When to use which Attribution ModelUnderstanding what your attribution model actually does is crucial before optimizing towards it. This article breaks down all models available in Klar — how they work, where they fall short,…
- Why you should use Klar’s attribution instead of platform dataWhy you should be using attribution to shift the focus from ROAS to actual business results
- Why you should use Post-Purchase-Surveys (PPS)Why you should use PPS, how you can integrate them and how they work
- When to NOT use AttributionWhich problems Klar's attribution can solve — and in which cases it does not add real value over your platform data.
- How to unlock significant growthThree ways to grow your profit — and when to use each one.
- How to decrease returns to increase profitabilityShowing an actionable advice to address returns for maximum profit
- Optimizing for Profit - Building The Bridge Between Marketing & ControllingMost ecommerce brands optimise for revenue. The ones that scale sustainably optimise for CM3 profit — and that requires marketing and controlling to speak the same language.
- How to use the Daily OverviewYour morning ritual for understanding how your business is doing and identifying where to focus.
- Maximise Google Ads Performance During Peak Seasons with Intraday BiddingHow to make the Google Ads algorithm work for you, not against you during high-scale periods like BFCM.
- A/B Testing for Sale EventseCom Unity x DRIP Workshop: A/B tests and variations to push sales by promoting discounts and creating urgency
- Framework to approach RetentionA practical model for how to think about retention — and why email marketing alone isn't enough.
- The Economics of RetentionWhy retention isn't just a "nice to have" — and what the numbers actually look like when you invest in it.
- Understanding your customers to build your retention strategyWhat insights you need about your customers to build an effective retention strategy
- Improving Retention #1: By Acquiring Better CustomersThe simplest way to set your retention up for success — before any email flow, loyalty programme, or reactivation campaign.
- Improving Retention #2: By Activating Your CustomersHow to get your people to be successful when using your product to get them to come back
- Improving Retention #3: By Retaining Your CustomersHow to create loyal customers that keep coming back and mitigate churn
- How & Why to Do Incrementality TestingHow to measure the true impact of your retention initiatives — and eliminate selection bias from your data.