Klarcademy - How to use your Data Insights
How to read your Klar insights and put them into action for your daily operations
When to use which Attribution ModelDifferent Attribution Models Explained + Which one you should use when
Why you should use Klar’s attribution instead of platform dataWhy you should be using attribution to shift the focus from ROAS to actual business results
Why you should use Post-Purchase-Surveys (PPS)Why you should use PPS, how you can integrate them and how they work
When to NOT use AttributionWhich problems Klar's attribution can solve and in which cases it does not add any real value
How to unlock significant growthThree different ways to get your business to a new level of profits
How to decrease returns to increase profitabilityShowing an actionable advice to address returns for maximum profit
Optimizing for Profit - Building The Bridge Between Marketing & ControllingECom Unity Workshop together with Nico Frank, CEO of ECOZA
How to use the Daily OverviewHow you can use the daily overview to get a good understanding of how you're actually doing daily
Maximise Google Ads Performance During Peak Seasons with Intraday BiddingHow to make the Google Ads algorithm work for you, not against you during high-scale periods like BFCM.
A/B Testing for Sale EventseCom Unity x DRIP Workshop: A/B tests and variations to push sales by promoting discounts and creating urgency
Framework to approach RetentionA holistic way to think about retention to maximize your CLV and profitability
The Economics of RetentionHow retention can affect your unit economics
Understanding your customers to build your retention strategyWhat insights you need about your customers to build an effective retention strategy
Improving Retention #1: By Acquiring Better CustomersSetting your retention up for success from the very beginning
Improving Retention #2: By Activating Your CustomersHow to get your people to be successful when using your product to get them to come back
Improving Retention #3: By Retaining Your CustomersHow to create loyal customers that keep coming back and mitigate churn
How & why to do incrementality testingMeasuring the incremental impact of all your retention measures