📹 Workshop Recording from 30 October 2024.
🇩🇪 This workshop was held in German.
The Google Ads algorithm isn’t great at adjusting to short, high-scale periods.
So, if you want to maximize performance e.g. during the upcoming Black Week, you’ll need to take steps to keep the algorithm from getting in your way.
How?
By doing Seasonal Bid Adjustments in Google.
That’s what our founder Max talked about with Simon from Touchpoint during one of our eCom Unity workshops, where Simon shared some Google Ads knowledge bombs.
Topics of the recording:
0:00 Introduction Simon & Touchpoint
10:40 Introduction To Intra Day Bidding
17:30 Google Intraday Bidding Tool Explanation
36:43 Intra Day Bidding Take Aways
38:16 Smart Bidding
43:42 Smart Bidding Take Aways
45:58 Multi Feed Setup
51:49 Multiple Feed Advantages & Disadvantages