tl;dr
The key to unlock growth in the end is combining a deep customer understanding with data
Ways to get a better customer understanding: Customer Service Tickets, Reviews, Surveys, Calling, Social Comment
What you would want to understand: Who is she/he? What did she/he do? What did we do?
Use order tags and analyse them in the cohort comparison report for impacts on repeat order rates and CLVs
Customers will only come back to you if they're satisfied with your product - basically that's all that matters.
So to understand him and knowing him well is the most important step as a base for setting up your retention strategy.
Five ways to get a better customer understanding:
Customer Service Tickets
Reviews
Surveys
Calling
Social Comment
These ways are giving you the option to collect data - the key to unlock growth in the end is combining a deep customer understanding with data.
So what would you want to understand?
Who is she/he?
What did she/he do?
What did we do?
Now if you collected data and know what kind of data is important - how can you combine this to get actionable insights for your retention strategy?
Use customer and order tags
Use the cohort comparison report to understand which characteristics impact retention (compare customer tags)
More on how to implement and integrate this in the video.