Boosting CLV
By Frank1 author7 articles
- Framework to approach RetentionA practical model for how to think about retention — and why email marketing alone isn't enough.
- The Economics of RetentionWhy retention isn't just a "nice to have" — and what the numbers actually look like when you invest in it.
- Understanding your customers to build your retention strategyWhat insights you need about your customers to build an effective retention strategy
- Improving Retention #1: By Acquiring Better CustomersThe simplest way to set your retention up for success — before any email flow, loyalty programme, or reactivation campaign.
- Improving Retention #2: By Activating Your CustomersHow to get your people to be successful when using your product to get them to come back
- Improving Retention #3: By Retaining Your CustomersHow to create loyal customers that keep coming back and mitigate churn
- How & Why to Do Incrementality TestingHow to measure the true impact of your retention initiatives — and eliminate selection bias from your data.