Framework to approach RetentionA holistic way to think about retention to maximize your CLV and profitability
The Economics of RetentionHow retention can affect your unit economics
Understanding your customers to build your retention strategyWhat insights you need about your customers to build an effective retention strategy
Improving Retention #1: By Acquiring Better CustomersSetting your retention up for success from the very beginning
Improving Retention #2: By Activating Your CustomersHow to get your people to be successful when using your product to get them to come back
Improving Retention #3: By Retaining Your CustomersHow to create loyal customers that keep coming back and mitigate churn
How & why to do incrementality testingMeasuring the incremental impact of all your retention measures