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The Economics of Retention

How retention can affect your unit economics

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

Retention is super powerful and often neglected. The focus often is on acquisition only, leaving a lot of potential for revenue & profit behind.

This video shows the impact a good retention can have on your business and your economics - including paying attention on your liquidity and first order + long-term profit.

Calculation file from the video:

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