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The Economics of Retention

How retention can affect your unit economics

Frank Birzle avatar
Written by Frank Birzle
Updated this week

Retention is super powerful and often neglected. The focus often is on acquisition only, leaving a lot of potential for revenue & profit behind.

This video shows the impact a good retention can have on your business and your economics - including paying attention on your liquidity and first order + long-term profit.

Calculation file from the video:

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