Skip to main content
The Economics of Retention

How retention can affect your unit economics

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over 9 months ago

Retention is super powerful and often neglected. The focus often is on acquisition only, leaving a lot of potential for revenue & profit behind.

This video shows the impact a good retention can have on your business and your economics - including paying attention on your liquidity and first order + long-term profit.

Calculation file from the video:

Did this answer your question?