Skip to main content

The Economics of Retention

How retention can affect your unit economics

Frank Birzle avatar
Written by Frank Birzle
Updated over a month ago

Retention is super powerful and often neglected. The focus often is on acquisition only, leaving a lot of potential for revenue & profit behind.

This video shows the impact a good retention can have on your business and your economics - including paying attention on your liquidity and first order + long-term profit.

Calculation file from the video:

Did this answer your question?