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Improving Retention #1: By Acquiring Better Customers
Improving Retention #1: By Acquiring Better Customers

Setting your retention up for success from the very beginning

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over 9 months ago

This video explains

  • How to acquire perfect fit customers

  • How to sell customers your best product

  • How to advertise where your best customers are

(and where to get those insights from Klar)

Why acquiring better customers is the simplest way to set up your retention for success? Because you should never start fighting a battle you have already lost.

3 things to look at when acquiring your "best" customers:

  1. Acquire perfect fit customers

  2. Sell customers your best product (means the one with the highest satisfaction rate aka lifetime value)

  3. Advertise where your best customers are

How to accomplish those steps is explained in the video.

All parts of this video series:

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