📹 Workshop Recording from 06 November 2024.
Black Friday is just around the corner, and it’s time to gear up and make the most of the year's biggest traffic surge.
Watch the recording of our exclusive community workshop with Max Rast, CEO of Klar, and Samu Hess, founder of DRIP. They share several actionable A/B tests and optimizations you can apply to your shop, designed to help you get the most out of this year's BFCM.
What they covered:
The psychology behind Black Friday and loss aversion as the main principle
Several A/B tests and variations to push sales by promoting discounts and creating urgency
How to minimize the risks that such tests potentially entail
Live-evaluation of PDPs of attendees