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Optimizing for Profit - Building The Bridge Between Marketing & Controlling
Optimizing for Profit - Building The Bridge Between Marketing & Controlling

ECom Unity Workshop together with Nico Frank, CEO of ECOZA

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over 6 months ago

How does "sustainable growth" even look like?

Well, the crucial thing is to get you marketing and controlling strategies aligned to be able to not only optimize for more revenue, but for actual CM3 profit.

In this community workshop from 04 April 24, Nico (CEO ECOZA, eCom consultancy) and Max (CEO Klar) are talking about where to start on the controlling side of things and how to successfully build the sturdy bridge to your marketing.

You'll get hands on advice on how to identify profitable cohorts, monitor the relevant key metrics, and understand customers on a deeper level - like really. And how to use these insights to understand your individual way to scale by using the right channels and maximizing your creative output.

You can watch the full workshop recording here:

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