tl;dr
The Inventory Report shows how quickly your current stock will sell out based on recent sales velocity — so you can reorder before you run out
Stock Coverage in Days is the key metric: it tells you how many days of stock you have left at the current rate of sales
Adjust the date range to model different sales velocities — useful for seasonal planning (e.g. use last year's BFCM period to check if current stock covers this year's event)
Inventory Value requires COGS to be configured for your products. Without COGS, this metric will not populate.
Shopify only — inventory data is sourced from Shopify. Stock levels must be actively maintained in the Shopify backend. WooCommerce and Shopware are not supported.
How does it work:
The report is a drill-down table. Click any row to go one level deeper. You can add, remove, and reorder dimensions freely. Available dimensions:
Product Type
Product Title
Variant Title
Product SKU
Product + Variant Title
Brand
Date Range
The date range controls your Sales Velocity and therefore your Stock Coverage calculation. It does not filter which products are shown — it defines the sales period used to calculate how fast products are moving.
Use this to model different scenarios: set the date range to last year's BFCM period to see whether your current stock would have been enough, or use the last 30 days for a steady-state view.
Inventory Level Selector
The Inventory Level Selector (top right) controls which stock figure is used as the basis for Inventory Level, Inventory Value, and Stock Coverage:
Today — uses today's live stock level. Best for real-time reorder planning.
Start of selected date range — uses the stock level at the beginning of the period. Useful for reconstructing what coverage looked like at a past point in time.
End of selected date range — uses the stock level at the end of the period.
Metrics
Units Sold = Number of units sold within the selected date range
Inventory Level = Current stock level, excluding unshipped orders — sourced from Shopify only. The report requires that stock levels are actively maintained in the Shopify backend. If your inventory numbers aren't kept up to date in Shopify, the data in this report will not be accurate. WooCommerce and Shopware are not supported.
Inventory Value = Inventory Level × COGS per unit
Sales Velocity per Day = Units Sold ÷ Number of days in the date range
Stock Coverage in Days = Inventory Level ÷ Sales Velocity per Day
Units Received = Units Sold − (Starting Inventory − Ending Inventory) (i.e. how many units were restocked during the period)
Sell-through Rate = Units Sold ÷ (Starting Inventory + Units Received)
All-Time Sell-through Rate = Units Sold All Time ÷ (Inventory Today + Units Sold All Time)
Summary
The Inventory Report helps you understand your product inventory and its monetary value, based on sales performance. It provides insights into how quickly your current stock is expected to sell, enabling timely reorders to prevent stockouts.