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Understanding your Reports
Daily Overview (aka Home Dashboard)
Daily Overview (aka Home Dashboard)

What does the Home Dashboard show me and what insights can I gain from it?

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

tl;dr

The Daily Overview Dashboard is built to be your daily go-to place to check your performance.

  1. All important KPIs can be viewed at a glance and compared against their targets.

  2. Areas of concern can be identified and drilled down into using the other reports in Klar.

What can I analyse:

The report is split into 4 different sections, starting of quite general and then looking at different sub-sections.

Overview

The Overview shows you the most important KPIs that you want to be checking on a daily basis:

  1. Net Revenue - Gross Revenue minus Refunds and Taxes taken from your Shopify store.

  2. Net Orders - The number of not-returned orders

  3. New Customers - The number of customers that placed their first order

  4. Customer Acquisition Costs (CAC) - The average amount of marketing costs invested to acquire one new customer.

  5. Marketing Costs - The money you invested in marketing taken from your configured datasources

  6. Cost per Order - The average amount of marketing costs invested to generate one order.

When set, these numbers while be compared to the targets you set in your Target Datasource allowing you to immediately understand where you over-/underperform.

Net Revenue and Marketing Spend are also displayed in a graph and compared against their targets. Using the dropdown above, the graph can be displayed incremental, showing you how much you made and spend each day, or accumulative for the selected period.

These numbers give a good gauge of whether your customers are coming back and whether you are increasing your profitability over time.

Revenue KPIs

This sections break downs your revenue into its different component. Again, if configured in the Target datasource, your actuals are compared to your targets.

  1. New Customer Revenue - Net Revenue from firsts orders placed by a customer.

  2. Repeat Customer Revenue - Net Revenue from repeat (non-first) orders placed by a customer.

  3. AOV New Customers - Net Average Order Value of first orders placed by a customer.

  4. AOV Repeat Customers - Net Average Order Value of repeat orders placed by a customer.

The revenue composition is also displayed on a daily level in the stacked bar chart, allowing you to easily identify outliers.

Marketing KPIs

This sections contains your key marketing efficiency KPIs and gives you a brief overview of your marketing channel performance.

  1. Marketing Efficiency Ratio - Total Net Revenue divided by Total Marketing Costs.

  2. Facebook ROAS - The ROAS taken straight from your connected Facebook Ads Account.

  3. Google ROAS - The ROAS taken straight from your connected Google Adwords Account.

  4. New Customers - The number of customers that placed their first order

  5. Customer Acquisition Costs (CAC) - The average amount of marketing costs invested to acquire one new customer.

Below the core efficiency KPIs is a table displaying your core Marketing Channel performance based on your channel naming configuration.

If any revenue, visit or cost data is not matched in your rules, it will be shown as default.

  1. Net Orders - The number of not-returnded

  2. Net Revenue - Gross Revenue minus Refunds and Taxes taken from your Shopify store

  3. New Customers - The number of customers that placed their first order

  4. Spend - The money you invested in marketing taken from your configured datasources

  5. Pageviews - The total number of pageviews.

  6. Sessions - The number of sessions generated by the channel.

Product KPIs

This table shows you the Top 10 selling products of the selected time period along with a few core KPIs.

  1. Net Revenue - Net Revenue generated from the products

  2. Gross Units Sold - Number of units of that product within your gross orders.

  3. Return % - Returns Value / Gross Revenue

  4. Price Reduction % - The percentage reduction in price due to discount (reduction of original selling price)

  5. Discount Code % - The percentage reduction in price due to voucher/discount codes and cart rules

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