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Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV)

How the GMV is defined and calculated

Valentine Strunz-Happe avatar
Written by Valentine Strunz-Happe
Updated over a week ago

The original value (RRP) of all items sold before any discounts & deductions


Gross Merchandise Value = Sum (RRP) WHERE Payment Status IS NOT "Voided"


Gross Merchandise Value is the sum of the RRP (Recommended Retail Price) of all items sold in a given period. Thus, it is before any deductions such as discounts, returns and taxes are made.

Due to that, it is not really a great measure of success as it can be easily inflated. It is still useful as a starting point in your P&L from which everything gets deducted.



Used in the following reports

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