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Gross Merchandise Value (GMV)

How the GMV is defined and calculated

Frank Birzle avatar
Written by Frank Birzle
Updated over 2 weeks ago

The original value (RRP) of all items sold before any discounts & deductions


Formula

Gross Merchandise Value = Sum (RRP) WHERE Payment Status IS NOT "Voided"

Explanation

Gross Merchandise Value is the sum of the RRP (Recommended Retail Price) of all items sold in a given period. Thus, it is before any deductions such as discounts, returns and taxes are made.

Due to that, it is not really a great measure of success as it can be easily inflated. It is still useful as a starting point in your P&L from which everything gets deducted.

Notes

n/a

Used in the following reports

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