The predicted monetary value of your customers over their lifetime
Formula
Predicted Customer Lifetime Value = ( Contribution Margin 2 + Predicted Future Contribution Margin 2) / Customers
Explanation
💡 Coming soon
We have building out this metric on our roadmap. If it would be valuable to you, please send us a message using the chat so that we can prioritize it.
We use characteristics of your customer to find similar customers and thereby forecast the expected future CLV of each customer. We additional benchmark this against your own cohort data as well as an anonymized CLV benchmark.
Notes
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Used in the following reports
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