Account & Datasource Set-Up
How to set up your account and connect all datasources
By Marc and 6 others7 authors63 articles
Step by Step Guide - Setting up your Klar AccountCollection of each step you need to complete to set up your Klar account.
How to invite Users & Restrict AccessLearn how to invite users, define permission groups and restrict access for metrics and dashboards
How to Add Custom RevenueHow to track revenue that doesn't come through your online store — like offline sales, marketplace sales, or wholesale orders.
Connecting a Shopware 6 StoreHow to connect your Shopware 6 store to Klar so your order and product data flows in automatically.
Data Source Extraction Information
Klarity: Your Klar Action CentreHow to keep an overview of your account's setup health & status with the "Klarity" action centre
How to configure your Marketing Channels using the Channel BuilderHow to set up your marketing channels in the Channel Builder — so every order and cost lands in the right place.
Channel Naming BlueprintHow a standard channel setup could look in the updated Channel Builder.
How the Influencer CRM worksHow to manage your influencer campaigns, cooperations, and tracking directly inside Klar — without spreadsheets.
Setting up Influencer Flex with Min Rev Share or Max Rev Share
Managing influencer collaborations with paid budget boosting
Datasource Customizations
Post Purchase Survey Integration - KnoCommerce
Post Purchase Survey Integration - FairingHow to connect your Fairing post-purchase survey to Klar so that survey answers feed into your attribution reporting.
Unbundling ProductsHow unbundling your product bundles works and how to check if it's set up correctly.
Currency Conversion
Connecting a Shopify StoreHow to connect your Shopify store to Klar
Connecting your Klaviyo AccountHow to connect your Klaviyo account as a datasource to your Klar account
Shopware Initial Data ImportThings to consider when connecting Shopware to Klar for the first time.
Connecting Amazon Seller & Amazon AdsHow to connect Amazon Seller and Amazon Ads to Klar — and what to know about data availability, costs, and COGS configuration.
Connecting a Taboola AccountHow to connect your Taboola Ads account as a datasource to your Klar account
Connecting a Bing Ads AccountHow to connect your Bing Ads account as a datasource to your Klar account
Connecting an Outbrain AccountHow to connect your Outbrain Ads account as a datasource to your Klar account
Connecting a Google Analytics 4 account
Using the Custom Post Purchase Survey SheetHow to upload Post Purchase Survey responses from any tool (not KnoCommerce or Fairing) into Klar — and use them to enrich your attribution data and unlock new insights.
How to add custom Product Logistics Costs
Mapping financial status in KlarHere you will find explanations of the effects of financial status on the allocation to different revenue figures in Klar
A/B Testing Set-Up & ReportHow do I set up A/B testing with Klar and what insights can I gain from it
Google Search Console IntegrationNow you can connect Search Console with Klar to find out which keywords drove your Organic Search Conversions.
Post Purchase SurveyPost Purchase Survey can help you to better understand your customers
Connecting a Centra StoreHow to connect your Centra store to Klar
Connecting a WooCommerce StoreHow to connect your WooCommerce store to Klar
Available information by shop system and cost/order data pull frequency
Klar Magento Integration ModulesData sync for Magento 1 and Magento 2
Setting Up Country Stores in KlarHow to split your data by country using separate stores — and switch between a country-specific view and a combined overview.
Configuring COGSHow to configure your Cost of Goods Sold (COGS) per SKU or as a fallback percentage — and why accurate COGS is the foundation of your CM1.
Configuring Logistics CostsHow to configure your variable and fixed Logistic Costs per region
Configuring Transaction CostsHow to configure your payment provider fees in Klar — and why accurate transaction costs are essential for a reliable CM2.
Tracking Custom Marketing CostsHow to track marketing expenses for Influencers, Affiliates or Agencies that have no API integration — and get them into your CM3 calculation.
Configuring your Targets / Business GoalsHow to set targets for your key business KPIs — and see a target vs. actual comparison across your Klar reports.
How to Add Overhead & Custom CostsHow to track non-marketing costs like salaries, rent, and software — and include them in your CM3 and CAC calculations.
Setting up the Klar Pixel for Shopify (customer events)How to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
Setting up the Klar Pixel for Shopware 6How to set up the Klar Pixel by adding the datasource, validating your domain, installing the Klar extension in Shopware, and adding URL parameters.
How to install the Klar Browser Extension (Attribution)How to install the Klar Attribution Browser Extension and display your first-party attribution data directly inside Facebook, Google Ads, and TikTok.
URL Parameters for Meta AdsAdjusting your UTM parameters for Meta Ads to achieve the best tracking results.
URL Parameters for Google AdsAdjusting your UTM parameters for Google Ads to achieve the best tracking results.
URL Parameters for KlaviyoAdjusting your UTM parameters for Klaviyo to achieve the best tracking results.
URL Parameters for TikTok AdsAdjusting your UTM parameters for TikTok Ads to achieve the best tracking results.
URL Parameters for Influencers/AffiliatesAdjusting your UTM parameters for Influencers/Affiliates to achieve the best tracking results.
URL Parameters for TaboolaAdjusting your UTM parameters for Taboola to achieve the best tracking results.
URL Parameters for Outbrain
URL Parameters for BingAdjusting your UTM parameters for Bing Ads to achieve the best tracking results.
URL Parameters for All Other ChannelsAdjusting your UTM parameters for all other channels to achieve the best tracking results.
URL Parameters for Pinterest AdsAdjusting your UTM parameters for Pinterest Ads to achieve the best tracking results.
Setting up the Klar Pixel for WooCommerceHow to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
Setting up the Klar Pixel via Tag Management SystemHow to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
How to Track Custom Conversions with KlarHow to send custom conversion events to the Klar Pixel — and analyse them in your Attribution reports with CPA, ROAS, and ad-level attribution.
Setting up the Klar Pixel via serverside tracking
Setting up the KLAR Pixel for Advertorial Pages
Creating a session ID (e.g. in Google Tag Manager) for the Klar PixelKlar Pixel requires a unique cart- and checkoutId. Follow this instruction if your shop system doesn't provide one.
Attribution API Documentation