TikTok Ads
Editing UTM Parameters starts another ad review process. It’s best to make these changes at night / at a less busy time.
Editing UTM Parameters restarts the learning phase on your ads. In general, the benefits of tracking 100% of your users outweigh the effects this might have on your ads.
If you are migrating from other attribution solutions, you can look at the specific section for other providers at the bottom of this document.
Parameters
Below you can find the recommended TikTok Ads UTM Parameter logic for the highest accuracy tracking results:
If you are not using any UTM parameters currently, or want to optimize your existing setup, we strongly recommend using the following snippet:
?utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AD_NAME__&utm_content=__CID_NAME__&klar_source=tiktok&klar_adid=__CID__
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:
&klar_source=tiktok&klar_adid=__CID__
Implementation
IMPORTANT: Add the above parameters at the end of your URL in the "URL" field. Do NOT use the "Tracking" section.
Currently, there is no bulk editing feature, that works for updating the URL field. Make sure to follow the process below:
Go to the ad level
Manually go inside each of your ads
Add the above parameters at the end of the URL in the "URL" field
Save the ad
Best-Practices
If you have a lot of ads you can filter for ads, that are active or were active recently. But make sure you’re not leaving any ads out, that might be turned on or duplicated in the future.
Migrating From Other Solutions
If you are migrating from Tracify or Triple Whale and your TikTok Ads are currently using their URL parameters:
Tracify:
?trc_ttc_id=CAMPAIGN_ID&trc_ttag_id=AID&trc_ttad_id=CID
Triple Whale:
?tw_source=tiktok&tw_adid=CID
There is no need to adjust your existing ads. Klar attribution is compatible with their logic.
However, we still recommend only using Klar's URL parameters going forward for the highest accuracy.