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Attribution

5 authors20 articles
Setting up the Klar Pixel for Shopify (customer events)How to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
Setting up the Klar Pixel for Shopware 6How to set up the Klar Pixel by adding the datasource, validating your domain, installing the Klar extension in Shopware, and adding URL parameters.
How to install the Klar Browser Extension (Attribution)How to install the Klar Attribution Browser Extension and display your first-party attribution data directly inside Facebook, Google Ads, and TikTok.
URL Parameters for Meta AdsAdjusting your UTM parameters for Meta Ads to achieve the best tracking results.
URL Parameters for Google AdsAdjusting your UTM parameters for Google Ads to achieve the best tracking results.
URL Parameters for KlaviyoAdjusting your UTM parameters for Klaviyo to achieve the best tracking results.
URL Parameters for TikTok AdsHow to add the correct UTM parameters to your TikTok campaigns so Klar can attribute your ad spend accurately.
URL Parameters for Influencers/AffiliatesHow to set up UTM parameters and discount codes so your influencer and affiliate activity shows up correctly in Klar.
URL Parameters for TaboolaHow to add the correct UTM parameters to your Taboola campaigns so Klar can attribute your ad spend accurately.
URL Parameters for Outbrain
URL Parameters for BingHow to add the correct UTM parameters to your Bing (Microsoft Ads) campaigns so Klar can attribute your ad spend accurately.
URL Parameters for All Other ChannelsHow to track any ad channel in Klar — even without a native integration — using UTM parameters.
URL Parameters for Pinterest AdsHow to add the correct UTM parameters to your Pinterest campaigns so Klar can attribute your ad spend accurately.
Setting up the Klar Pixel for WooCommerceHow to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
Setting up the Klar Pixel via Tag Management SystemHow to set up the Klar tracking pixel by validating your domain, implementing the tracking script, and adjusting UTM parameters.
How to Track Custom Conversions with KlarHow to send custom conversion events to the Klar Pixel — and analyse them in your Attribution reports with CPA, ROAS, and ad-level attribution.
Setting up the Klar Pixel via serverside tracking
Setting up the KLAR Pixel for Advertorial Pages
Creating a session ID (e.g. in Google Tag Manager) for the Klar PixelKlar Pixel requires a unique cart- and checkoutId. Follow this instruction if your shop system doesn't provide one.
Attribution API Documentation