Adjusting your UTM parameters for Outbrain to achieve the best tracking results.
Outbrain
Editing UTM Parameters does NOT start another ad review process. So, it’s best to make these changes as soon as possible.
When you submit a URL as content, do NOT add the UTM parameters there. Instead, always add any UTM parameters to the Tracking section on the campaign level.
Parameters
Below you can find the recommended Outbrain UTM Parameter logic for the highest accuracy tracking results:
If you are not using any UTM parameters currently, or want to optimize your existing setup, we strongly recommend using the following snippet:
utm_source={{publisher_name}}&utm_medium=outbrain&utm_campaign={{campaign_name}}&utm_term={{section_name}}&utm_content={{ad_title}}&klar_source=outbrain&klar_sadid={{ad_id}}
Please Note: Do NOT add a "?" at the beginning of the above parameters. Outbrain does this automatically for you.
If you have an existing UTM parameter logic in place, make sure the following parameters are already existing or add them at the end of your existing parameters:
utm_source=outbrain OR utm_medium=outbrain
utm_campaign={{campaign_name}}
utm_term={{section_name}}
utm_content={{ad_title}}
klar_source=outbrain
klar_sadid={{ad_id}}
Below is an example of how adding the required parameters to existing parameters looks like with the added parameters being bold:
utm_source=outbrain&utm_medium=referral&utm_campaign={{campaign_name}}&utm_term={{section_name}}&utm_content={{ad_title}}&klar_source=outbrain&klar_sadid={{ad_id}}
Implementation
Currently, there is no bulk editing feature, that works for updating the UTM parameters for all campaigns at once. So, make sure to follow the process below:
Create a new campaign or edit an existing campaign
Inside the campaign go to the "Tracking" section
Paste the above parameters into the "Suffix" field
Save the campaign and repeat the above steps until all of your existing campaigns have been edited