Pinterest Ads
Editing UTM Parameters starts another ad review process. It’s best to make these changes at night / at a less busy time.
Different campaign types need to be treated differently. Please implement the below changes carefully, so that all of your campaigns are tracked accurately.
If you are migrating from other attribution solutions, you can look at the specific section for other providers at the bottom of this document.
Catalog/Shopping Campaigns
Parameters
Below you can find the recommended Pinterest Catalog/Shopping Ads UTM Parameter logic for the highest accuracy tracking results:
If you are not using any UTM parameters currently, or want to optimize your existing setup, we strongly recommend using the following snippet:
{unescapedlpurl}?utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroupid}&utm_content={product_name}&klar_source=pinterest&klar_agid={adgroupid}
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters.
{unescapedlpurl}?utm_source=pinterest&klar_source=pinterest&klar_agid={adgroupid}
Implementation
Currently, there is no bulk editing feature. Make sure to follow the process below:
Inside the Catalog/Shopping Campaign go to the "Product groups" section
Under Ad details, you find the "URL parameters" field
Paste the above UTM parameters into that field
Save the campaign
All Other Campaign Types
Parameters
Below you can find the recommended Pinterest Ads UTM Parameter logic for the highest accuracy tracking results:
If you are not using any UTM parameters currently, or want to optimize your existing setup, we strongly recommend using the following snippet:
?utm_source=pinterest&utm_medium=paid&utm_campaign={campaignname}&utm_term={adgroupname}&utm_content={keyword}&klar_source=pinterest&klar_adid={adid}
If you have an existing UTM parameter logic in place, you need to append the following snippet at the end of your existing parameters:
&klar_source=pinterest&klar_adid={adid}
Implementation
IMPORTANT: Add the above parameters at the end of your URL in the "Destination URL" field. Do NOT use the "Ad tracking URLs" section.
Currently, there is no bulk editing feature, that works for updating the URL field. Make sure to follow the process below:
Go to the ad level
Manually go inside each of your ads
Add the above parameters at the end of the URL in the "Destination URL" field
Save the ad
Best-Practices
If you have a lot of ads you can filter for ads, that are active or were active recently. But make sure you’re not leaving any ads out, that might be turned on or duplicated in the future.
Migrating From Other Solutions
If you are migrating from Tracify or Triple Whale and your Pinterest Ads are currently using their URL parameters:
Tracify:
Catalog/Shopping: {unescapedlpurl}?trc_ptcmp_id={campaignid}&trc_ptag_id={adgroupid}
All Other: ?trc_ptcmp_id={campaignid}&trc_ptag_id={adgroupid}&trc_ptad_id={adid}
Triple Whale:
?tw_source=pinterest&tw_adid={adid}
There is no need to adjust your existing ads. Klar attribution is compatible with their logic.
However, we still recommend only using Klar's URL parameters going forward for the highest accuracy.