Taboola
Editing UTM Parameters on the campaign level does NOT start another ad review process. Editing UTM Parameters on the item level does start another ad review process. So, it’s best to make these changes on the campaign level and as soon as possible.
Do NOT use UTM parameters on the campaign level and the item/individual URL level together. This will cause dropping some of the UTM parameters leading to inaccurate data.
Add your parameters on the campaign level and, if applicable, delete any existing parameters on the item/individual URL level.
Parameters
Below you can find the recommended Taboola UTM Parameter logic for the highest accuracy tracking results:
If you are not using any UTM parameters currently, or want to optimize your existing setup, we strongly recommend using the following snippet:
utm_source={site}&utm_medium=taboola&utm_campaign={campaign_name}&klar_source=taboola&klar_cpid={campaign_id}&klar_agid={campaign_item_id}
Please Note: Do NOT add a "?" at the beginning of the above parameters. Taboola does this automatically for you.
If you have an existing UTM parameter logic in place, make sure the following parameters are already existing or add them at the end of your existing parameters:
utm_source=taboola OR utm_medium=taboola
utm_campaign={campaign_name}
klar_source=taboola
klar_cpid={campaign_id}
klar_agid={campaign_item_id}
Below is an example of how adding the required parameters to existing parameters looks like with the added parameters being bold:
utm_source=taboola&utm_medium=referral&utm_campaign={campaign_name}&klar_source=taboola&klar_cpid={campaign_id}&klar_agid={campaign_item_id}
Implementation
Currently, there is no bulk editing feature, that works for updating the UTM parameters for all campaigns at once. So, make sure to follow the process below:
Create a new campaign or edit an existing campaign
Inside the campaign go to the "Tracking Code" section
Paste the above parameters into the "Tracking Code" section
Press save and repeat the above steps until all of your existing campaigns have been edited