Do you want to start using the attribution report in Klar? Great choice 🎉
To power our fully integrated attribution solution, you need to configure the Klar Pixel datasource in Klar and implement a tracking script on your site. This should only take a few minutes.
Adding the Klar Pixel Datasource
If you have multiple Shopify instances connected to Klar, you should create a unique Pixel datasource for each of these stores.
Go to your Store Configurator page in Klar and click Connect Data Source
Select the Datasource Klar Pixel
Enter a name for the datasource - eg. Klar Tracking Script
Decide if you want to implement the tracking script via a domain-validated tracking script (first-party script) or basic tracking script (third-party script) and press configure.
We strongly recommend using a domain-validated tracking script as these cannot be blocked by the browser.
If you selected basic tracking, you will now see the tracking script that you need to add to your site. For that, skip ahead to the next section.
If you selected the domain-validated pixel, please enter the domain name of the site on which you want to implement the pixel. Please exclude the https:// and www.
You will now see two boxes containing DNS records that you need to add to your DNS settings with your hosting provider.
Simply copy and paste the content of the fields by clicking on the copy icon next to it and adding them to the DNS settings.
If you are not familiar with how to do that, please reach out to the Klar support via the chat. We are happy to assist you.
Shopify/WebGo/All Inkl/Strato hosted domain
Shopify/WebGo/All Inkl/Strato hosted domain
As written above Klar provides you with values, that you can copy & paste into your DNS settings.
The “name” field for the two entries usually looks something like this:
3450072213.deinshepherd.de
However, the domain validation process for Shopify only works if you are excluding your domain in the name field. So, make sure that you edit the name field the following way:
CNAME:
WRONG: 3450072213.deinshepherd.de
RIGHT: 3450072213
CNAME IPV4:
WRONG: 3450072213-4.deinshepherd.de
RIGHT: 3450072213-4
After the records have been added it can take anywhere from a few hours up to 2 days in extreme cases for the entries to be validated. You can click the Verify Integration button to do that. Once verified, a green check icon will appear next to the record.
Once all entries have been validated, a third box called Tracking Script will appear that contains your tracking script which you need to implement on your site.
Implementing the Klar script in your Shopware 6 store
Contact KLAR customer Support to receive your dedicated KLAR extension (zip.file) or download the file here: https://drive.google.com/file/d/1f075gwnEikdnjWixVp9ac2OKb15hyYC7/view
Go to your Shopware 6 account - My Extensions
Click “Upload extension” and upload the file you received from KLAR
Activate “Klar Pixel” extension
Go to KLAR - Store Configurator - Data Sources
Open the pixel and Copy the highlighted part from the code (screenshot)
Copy the pixel domain from Klar and add it to your Shopware 6 account into Klar Pixel Domain (screenshot)
Adding Data Privacy Snippets
Make sure to add our data privacy snippet in your privacy policy to inform your customers about the usage of Klar’s tracking pixel. You can find a German and English snippet in the Pixel datasource within the “Data Protection Snippet” section.
Implementing Klar URL Parameters
To ensure that conversions and costs can be matched as accurately as possible, you need to implement the pre-defined Klar tracking codes in your ad accounts.
Here are guides on how to do that for each marketing channel:
What Happens Next?
Starting now, we will be able to track visitors on your site and their purchase activity to power our attribution reporting.
Starting tomorrow you will start seeing data in your reports but only from the point in time you added the script.