Custom Conversion Tracking in KLAR
Overview
Track on-site conversions and send them to KLAR for in-depth analysis within your attribution reports. Additionally, you can pass values linked to these custom events to measure ROAS and other key performance metrics.
Sending Custom Conversion Events
Event Name
customConversionEvent
Available Fields
customConversionId(Integer between 1 and 10)Used to differentiate event types (e.g.,
1 = Add to Cart,2 = Newsletter Sign-Up).
customConversionValue(Float)Represents the monetary value of the event (e.g.,
20.0).
Example Implementations
This needs to be integrated in your store source code or via GTM.
Shopify Customer Events (Pixel)
Shopify.analytics.publish("Klar:customConversionEvent", { customConversionId: 1, customConversionValue: 20.0 });Shopify Webpixel Sandbox
api.analytics.publish("Klar:customConversionEvent", { customConversionId: 1, customConversionValue: 20.0 });Other Pixel Implementations
window._k_q = window._k_q || []; window._k_q.push(["Klar:customConversionEvent", { customConversionId: 1, customConversionValue: 20.0 }]);Setting Up Custom Conversion Events in KLAR
Navigate to Store Configurator → Open Store Settings.
Define Your Custom Conversions → Assign an ID to a descriptive name (e.g.,
1 = Add to Cart), so they appear correctly in the frontend.
Analyzing Your Data
In the Attribution Deep Dive, you'll find detailed insights, including:
✅ Total number of conversions
✅ Conversion values
✅ Cost per action (CPA)
✅ Return on ad spend (ROAS)
Each conversion is attributed to the session in which it occurred. Using KLAR identifiers, we can match conversions down to an ad level for precise attribution.
